Illuminating Perspectives – PPL 2025

Rethink. Reinvent. Reimagine.

This year, for BT Wholesale’s Partner Plus Live event, we were tasked with inspiring the audience in ways they’ve never been before. Historically, PPL has featured speakers that gave fairly rudimentary presentations featuring familiar formats and long-winded slide decks. This year, we had to up the ante and deliver the most memorable event yet.

The idea was to lean into ‘inspiration’ as a key theme. Titled ‘Illuminating perspectives’, this event would directly ask the audience to challenge themselves – to ‘Rethink’ business, ‘Reinvent’ what's possible, and ‘Reimagine’ what's next. These leading titles set the theme for the days events, broken up into 3 acts by those titles, featuring several 10/15 min presentations that kept people energised and engaged.

The concept was inspired by light, with the themes of ‘illumination’ influencing everything from onscreen motion design, Expo event spaces, print and event material, as well as the brightly illuminated stage itself – a high energy, high-impact and memorable environment for the days events to take place with speakers from Omdia, GAIN, LinkedIn, Microsoft, Google Android and more.

The day featured a surprise flash mob performance, a 3 piece band playing Manchester inspired songs and an entire expo supported by demonstrations of technology from BT partners and customers – Illuminating perspectives was an engaging partner event that celebrated new connections and opportunities for BT Wholesale and their guests.

My remit included creative direction, art direction, content design – overseeing artworkers, designers and motion designers, creating content to tight deadlines right up until the show began, working with several production teams, sound and light design, stage and set design, producers, the clients, show runners and teams at BT.