A big BT Small and Medium Business Shoot

Trusted by BT to capture the people that matter most (work in progress)

I work hand in hand with the BT brand team, spanning EE, Openreach, BT Group and Media and Broadcast. BT have built a strong photo library that is used by their agency partners to tell stories for all manor of business vertical and industry – however, every now and then, the library needs updating with fresh photography.

This photo series would see us capture a mix of businesses that help expand the library or images for SMB, focussed on a range of businesses that are typical of BT customers in the SMB space. Our selection process included several real businesses, with real business owners and staff that brought authenticity into the picture – some illuminated with Astera light, flash gels and some natural, featuring the BT modem while also capturing stills that don’t feature, making the set that bit more useful.

6 locations (two currently yet to shoot), with a series of requisite shots and perspectives – from close/mid portrait, to wide – to interaction, technology and device and hero photography of the BT Business modem too. This photography required full pre and post production, from art direction, set and style, through grading, retouch and processing created by a nimble team of myself as Creative/Art Director and Stylist, a DOP, a lighting Technician and a producer. It’s a pleasure to be trusted with this content production, especially given that the work should otherwise be led by BTs ATL agencies like Dentsu. This is another opportunity to show BT why and how we stack up against these agencies, and often come up as the preferred agency partner.